decision making - Process v/s outcome oriented..

http://www.traderji.com/trading-psychology/103753-decision-making-while-trading-theory.html


ಅಪೇಕ್ಷಣೀಯ (desirable ), ಕಾರ್ಯಸಾಧ್ಯವಾದ (viable), ಅನುಕೂಲವಾದ ( feasible) - All 3 must cross..



http://mba.tuck.dartmouth.edu/pages/faculty/petia.petrova/working_papers/The%20Effects%20of%20Outcome%20.pdf

http://www18.georgetown.edu/data/people/dvt/publication-42822.pdf

losses:
http://www.traderji.com/trading-psychology/103748-losses-depth-guide.html#post1195610

http://www.traderji.com/risk-money-management/103437-easiest-1-step-guide-calculate-how-much-you-can-risk-trade.html#post1187399


Desirability vs feasibility

outcome-oriented thinking triggers elaboration primarily on the benefits
associated with attaining one’s goals, the desirability of the goals is expected to be more
salient than the feasibility of the goals when individuals are evaluating alternatives...



In
contrast, process-oriented thinking should activate action-outcome linkages, making both
feasibility and desirability considerations salient to process-oriented individuals. Thus,
for decisions that require tradeoffs between desirability and feasibility, the decision
should be more difficult for those who engage in process-oriented thinking than for those
who engage in outcome-oriented thinking. In turn, this increased difficulty may affect
subsequent judgments such as satisfaction with the decision process, willingness to
postpone choice, and likelihood to switch to a compromise option.